111年第2學期-2781 Social Media Strategies for Business 課程資訊

評分方式

評分項目	配分比例	說明
Attendance & Class Participation	20	Individual
Quizzes	20	Individual
Group Presentation	30	Group
Group Project	30	Group

教育目標

At the conclusion of the course, students will be able to 1. Explain the concept & component of social media and social networks in the digital economy. 2. Provide a comprehensive knowledge of multiple social media platforms, what they do, and how and why we use them, along with strategic ideas for management within the social networking community. 3. Construct a sustainable method for utilizing social media for business establishing web presence. 4. Analyze social media relevant data, trends, successes, and issues.

基本資料

選修課，學分數：0-3
上課時間：二/5,6,五/5,6[M016] 三/5,6,7[M221] 一/5,6,7[PG103]
修課班級：國經學程2-4
修課年級：2年級以上
選課備註：密集授課 2023/05/22-2023/06/16，限人工加選。

參考書目

Learning materials (PPTs/PDFs) will be provided by the instructor during classes