111年第2學期-5929 策略規劃–從經營策劃到行銷策劃 課程資訊
評分方式
| 評分項目 | 配分比例 | 說明 |
|---|---|---|
| Class Participation and Presentation Skill | 20 | |
| Personal Assignments | 50 | |
| Team Works and Presentations | 30 |
選課分析
本課程名額為 15人，已有6 人選讀，尚餘名額9人。
登入後可進行最愛課程追蹤 [按此登入]。
授課教師
連風彥教育目標
To prepare our graduate students and senior college students for having the capacity of making strategic planning proposals either in business plan or marketing plan level and be convincing and competitive.
課程概述
This course is about how to develop Strategic Thinking and Planning Capabilities through solving real management Business and Marketing cases. 2. To prepare our junior and senior college students for having the capacity of making strategic planning proposals for either business plan or marketing plan.
1. This is a course focusing on case studies related to Business Strategy and Marketing Strategy. 2. Students need to work on their personal assignments and team project (resolving case issues and/or on specific topics of a corporation). 3. Will provide major frameworks, concepts and models for pre-view and references. 4. Require write-up of a Business and/or Marketing Plan.
課程資訊
基本資料
選修課，學分數：0-3
上課時間：二/6,7,8[M611]
修課班級：國貿碩1,2
修課年級：1年級以上
選課備註：英語授課。限本系15人選課，外系及大四同學請第一次上課須出席且經授課老師同意，在課堂上人工加選。
教師與教學助理
授課教師：連風彥
大班TA或教學助理：尚無資料
Office Hour13:00-13:50; every Monday and Tuesday at Office of Department of International Business 國際經營與貿易學系, 5th floor of the Manage School
授課大綱
授課大綱：開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
1. Strategic Management: An Integrated Approach - Theory and cases, 13e, Hilling, Schilling, Jones, Gengage
2. Marketing Management, Kotler and Keller, 15e, Pearson
3. Related articles of Harvard Business Review
4. Related articles of Fortune Magazine
開課紀錄
您可查詢過去本課程開課紀錄。 策略規劃–從經營策劃到行銷策劃歷史開課紀錄查詢