112年第1學期-1178 數位轉型之平台經濟 課程資訊

評分方式

評分項目	配分比例	說明
Attendance and class participation	30
Assignments	30
Final exam/presentation	40

教育目標

This course comprehensively explains the fundamental principles underlying digital transformation and platform business. The practical application of these concepts to real-world scenarios is vital to the course. Through analysis of various industries using relevant theories and concepts, students will develop a deep comprehension of how digital transformation shapes different sectors. This analytical approach enables students to evaluate firms' strategies for digital transformation and assess their effectiveness in adapting to the digital age. Furthermore, the course emphasizes the importance of case studies in generating valuable insights. By studying real-life examples, learners will be able to extract key lessons and best practices, allowing them to make informed decisions when faced with similar challenges. Overall, this course equips students with the tools and frameworks to comprehend, evaluate, and strategize in digital transformation. By combining theoretical knowledge with practical applications, students will be well-prepared to navigate the complexities and opportunities presented by the digital era.

基本資料

選修課，學分數：3-0
上課時間：二/2,3,4[M123]
修課班級：共選修1-4(管院開)
修課年級：1年級以上
選課備註：全英授課，開放全校學生修習，限30人。

參考書目

Parker, G., Van Alstyne, M., & Choudary, S. P. (2016). Platform revolution How networked markets are transforming the economy—And how to make them work for you. W. W. Norton & Company.