112年第1學期-1367 綠色行銷 課程資訊

教育目標

1. To provide overview of prevailing Sustainability issues facing this planet, society, businesses and institutions, and consumers, with its implications 2. To help students understand the international organization for Sustainability Development, Important International Environmental Agreements/Conventions and their influence to the world 3. To help students understand the significance of sustainability initiatives from CSR 企業社會責任 and ESG 永續發展目標 Reporting view point 4. To help student develop the capabilities of formulating Marketing plans including plan structure and planning process, strategies and tactics from Sustainability perspective

基本資料

選修課，學分數：3-0
上課時間：二/6,7,8[M108]
修課班級：國貿系3,4
修課年級：3年級以上
選課備註：先修科目：企業管理或行銷管理。

參考書目

1. Green Marketing Management, Robert Dahlstrom, South-Western, 2011
2. The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding Paperback – 2013, Jacquelyn Ottman (Author)
3. Wildly Profitable Marketing for Business Selling Eco-Friendly Products, CS Wurzberger and Pam Foster, Pawzoola Publishing, 2013
4. The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function Kindle Edition, Daniel C. Esty (Author), P.J. Simmons (Author)