112年第1學期-1736 產業經濟學（一） 課程資訊

評分方式

評分項目	配分比例	說明
In-class grade	25	Course participation, problem sets, and quizzes.
Case-study Project	15
Midterm exam	30
Final exam	30

教育目標

Industrial Economics, or Industrial Organization (IO) focuses on firm behavior in imperfectly competitive markets. This course will explore the acquisition and use of market power by firms, strategic interactions among firms, and the role of government competition policy. In the first semester, we will start with a review of the theory of the firm and the basic of market structures. We will also study the general business practices using some of the latest research in game theory and transaction cost theory. In the second semester, we will examine the effects of limited information on markets and how strategic behavior by firms can alter information. Then we will use dynaimc models describe the evolution of markets and firm behavior over time. Finally, we will analyze the effects of government actions. This course aims to help students (i) obtain fundamental knowledge and analytical skills of industrial economics; (ii) understand how modern economy functions; and (iii) develop the capacity of observing, investigating, and making decisions about public issues.

課程概述

本課程係產業組織的基礎課程，為產業經濟分析及產業研究等一系類課程的基礎。課程以個體經濟學的基本理論為基礎，主要探討產業間廠商之水平及垂直關係。水平關係包含非完全競爭市場的課題，除介紹傳統的結構行為—績效理論之外，將以賽局理論為架構，探討廠商與廠商之間的互動對產業的影響。垂直關係則包含廠商之垂直整合、控制、分工及供應鏈的建立。課程主要內容包括廠商的理論的簡介、產業結構指標的介紹及廠商進出的影響因素、賽局理論與寡占理論、廠商的勾結與訂價行為、垂直整合與分工、產品差異化與廣告、政府的政策及法令的管制對廠商及產業的影響也在探討之列。除了產業組織理論的介紹，將配合產業現況及個案的討論以強化學習深度。

基本資料

必修課，學分數：3-0
上課時間：二/5,6,7[C104]
修課班級：經濟系產經組3
修課年級：3年級以上
選課備註：關閉網路選課，重補修請洽系辦加選

參考書目

Textbook: Carlton, D.W. and J.M. Perloff. 2015. Modern Industrial Organization. Global Edition, 4th Edition. (雙葉書廊代理)
Reference: 陳正倉, 林惠玲, 陳忠榮, 莊春發. 2022. 產業經濟學: 理論與實際. 第四版. (雙葉書廊)