112年第2學期-1157 Business Research Methods 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Discussion	20
Assignments and Quizzes	30
Exams and Exercises	30
Research Projects	20

教育目標

This course exposes students to a representative portfolio of research methods indispensable for effective business decision-making in a global context. The methods to be deepened in the course are first examined with key concepts and associated theories before being applied to a variety of real-world examples illustrated in class. The course also helps students to be able to clearly define research problems, adopt appropriate methods, and collect, analyze, and interpret relevant data. Both qualitative and quantitative methods are stressed, with a critical assessment of respective issues and limitations. Further, this course will introduce the essential methodology using SAS for data analytics and business analytics in business research. Students are expected to learn the basic SAS programming techniques, as well as data analytical skills for global business research using SAS software throughout the course.

基本資料

必修課，學分數：0-3
上課時間：四/5,6,7[M007]
修課班級：管院國際菁英組2-4
修課年級：2年級以上
選課備註：全英語授課，限管院國際菁英組人工加選修課。

參考書目

Lecture Notes provided by the instructor
Reference Textbook:
Practical Statistical Methods A SAS Programming Approach by Lakshmi V. Padgett, 2011, CRC Press