112年第2學期-1226 服務創新與管理 課程資訊
評分方式
評分項目 | 配分比例 | 說明 |
---|---|---|
class participation, attendance | 20 | 上課參與包括上課提問以及與老師的互動 |
Midterm report | 20 | 小組期中報告 |
Final report | 30 | 小組期末報告 |
Final exam | 25 | |
Individual report | 5 | 個人在小組團隊以及上課的學習心得總結 |
選課分析
本課程名額為 70人,已有109 人選讀,尚餘名額-39人。
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授課教師
吳祉芸教育目標
This course adopts the service management theory with the spirit of management science and the overall structure to understand the process of service innovation. In addition to the study of theoretical knowledge, it is supplemented by enterprise cases. The whole class participates in discussions during class to fully understand the situation of the case, and learn from each other's different perspectives, so as to stimulate students' innovative ideas. The goal of this course is to teach students how to gain a deep understanding of the nature of service in a systematic way, and how to use modern technology to drive service innovation and management.
課程資訊
基本資料
必修課,學分數:0-3
上課時間:三/2,3,4[M201]
修課班級:共選修2-4(企管系開)
修課年級:2年級以上
選課備註:服務創新與創業組組必修(6選4)。
教師與教學助理
授課教師:吳祉芸
大班TA或教學助理:尚無資料
Office Hour請事先約定時間
授課大綱
授課大綱:開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
1. Bettencourt, L. (2010). Service innovation: How to go from customer needs to breakthrough services. McGraw Hill Professional.
2. Fitzsimmons, J. A., Fitzsimmons, M. J., & Bordoloi, S. (2006). Service management: Operations, strategy, and information technology. New York: McGraw-Hill.
開課紀錄
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