112年第2學期-2873 零售管理 課程資訊
評分方式
評分項目 | 配分比例 | 說明 |
---|
選課分析
本課程名額為 70人,已有0 人選讀,尚餘名額70人。
登入後可進行最愛課程追蹤 [按此登入]。
授課教師
工工教師教育目標
This course aims to equip the students about the knowledge and skill to manage a retail. In this course the students are not only given the theoretical part of retail management, but the student will also develop their skill through case study and the use of software such as Ms Excel Macro and R software especially for distribution management and for retail analytics. Data set retrieved from POS for several retail is also provided in this subject so that the students can learn from the real data.
課程概述
本課程主要目的在介紹零售管理之基本觀念、零售策略與規劃、商店管理、執行、商品管理及行銷組合。
課程資訊
基本資料
選修課,學分數:0-3
上課時間:五/5,6,7[C101]
修課班級:國際學院不分系1
修課年級:1年級以上
選課備註:本課程為全英授課,與工工系0892課程併班上課
教師與教學助理
授課教師:工工教師
大班TA或教學助理:尚無資料
Office HourBy appointment
授課大綱
授課大綱:開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
Part 1: Retail Management
[1] Berman, B. R., Evans, J. R., & Chatterjee, P. M. (2017). Retail Management, Global Edition (13th ed.). Pearson
International Content. https://bookshelf.vitalsource.com/books/9781292214689
Part 2: Retail Analytics
[2] Cox, E. (2011). Retail Analytics: The Secret Weapon. Wiley Professional Development (P&T).
https://bookshelf.vitalsource.com/books/9781118148327
Part 3: Sustainability in Retailing
[3] Evans, J. A., & Foster, A. M. (2015). Sustainable Retail Refrigeration. Wiley Professional, Reference & Trade (Wiley K&L). https://bookshelf.vitalsource.com/books/9781118927403
[4] Case study:
The Impact of the Covid-19 Pandemic on Product Assortment in the Essential Retail Sector and How Retailers Should Respond (Ririn Diar Astanti)
https://studentsuajyacmy.sharepoint.com/:b:/g/personal/ririn_astanti_uajy_ac_id/EVJJxoa3TMBNva3xj2LFyQ8BbC2o3EUG_kBPambd p1tm3w?e=9bNEiT
Forecasting of Purchase Dependent Power Demands using Vector Autoregressive Model as Basis for Inventory Policy in a Retailer (The Jin Ai, Ririn Diar Astanti, Maria Monica Wardoyo, Hynh Trung Luong)
https://studentsuajyacmy.sharepoint.com/:b:/g/personal/ririn_astanti_uajy_ac_id/EX5w7wUVGa5OiZLrRbDMgUMBWihLWJjs4nj9Vr TxYHcAyQ?e=WVWT85
Data Set:
https://studentsuajyacmy.sharepoint.com/:x:/g/personal/ririn_astanti_uajy_ac_id/ESRsv05ImXpNhspxqS5STkYB5kuGVk4sk7TM6vDJJ 9NlIw?e=Yjn70B
Sofware:
MS Excel (licensed software)– Please activate Solver
R Software (open-source software):
Download R software through this link:
https://cran.r-project.org/bin/windows/base/
Download R studio
https://rstudio.com/products/rstudio/download
開課紀錄
您可查詢過去本課程開課紀錄。 零售管理歷史開課紀錄查詢