113年第1學期-1330 商用英文(二) 課程資訊

評分方式

評分項目 配分比例 說明
Mid-term examination 25
Final examination 25
Daily work 50 participation, preparation, team analyses quality, motivation, written work, quizzes, homework, group project quality

選課分析

本課程名額為 35人,已有18 人選讀,尚餘名額17人。


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授課教師

Donald Gotcher

教育目標

To improve students’ listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

課程資訊

參考書目

Provided as assigned.

開課紀錄

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