Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

The aim of the Business English class is for students to enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. become familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments,team work and oral presentations. Students are encouraged to participate. Requirements: Attend all classes; arrive on time; hand in assignments on time. Humans lived without phones for thousands of years; you can survive a couple of hours without yours, so SWITCH OFF YOUR PHONE IN CLASS!

Intelligent Business Intermediate Pearson Longman