113年第1學期-1337 商用英文(二) 課程資訊

評分方式

評分項目 配分比例 說明
Presentations 40
Midterm 20
Final 20
Attendance and participation 20

選課分析

本課程名額為 35人,已有30 人選讀,尚餘名額5人。


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授課教師

羅愛倫

教育目標

The aim of the Business English class is for students to enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, team work and oral presentations. Students are encouraged to participate. Requirements: Attend all classes; arrive on time; hand in assignments on time. Humans lived without phones for thousands of years; you can survive a couple of hours without yours, so SWITCH OFF YOUR PHONE IN CLASS!

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

課程資訊

參考書目

Intelligent Business Intermediate
Pearson Longman

開課紀錄

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