113年第1學期-1337 商用英文（二） 課程資訊

評分方式

評分項目	配分比例	說明
Presentations	40
Midterm	20
Final	20
Attendance and participation	20

教育目標

The aim of the Business English class is for students to enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, team work and oral presentations. Students are encouraged to participate. Requirements: Attend all classes; arrive on time; hand in assignments on time. Humans lived without phones for thousands of years; you can survive a couple of hours without yours, so SWITCH OFF YOUR PHONE IN CLASS!

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

基本資料

必修課，學分數：2-2
上課時間：四/1,2[M228]
修課班級：國貿系3C
修課年級：3年級以上
選課備註：另行分班

參考書目

Intelligent Business Intermediate
Pearson Longman