113年第1學期-2776 Social Media Strategies for Business 課程資訊

評分方式

評分項目 配分比例 說明
Attendance and Class Participation 20 Individual
Quizzes 20 Individual
Group Presentation 30 Group
Group Project Report 30 Group

選課分析

本課程名額為 40人,已有63 人選讀,尚餘名額-23人。


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授課教師

禤祈華

教育目標

At the conclusion of the course, students will be able to 1. Explain the concept & component of social media and social networks in the digital economy. 2. Provide a comprehensive knowledge of multiple social media platforms, what they do, and how and why we use them, along with strategic ideas for management within the social networking community. 3. Construct a sustainable method for utilizing social media for business establishing web presence. 4. Analyze social media relevant data, trends, successes, and issues.

課程資訊

參考書目

Learning materials (PPTs/PDFs) and relevant online resources will be provided by the instructor during classes

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