At the conclusion of the course, students will be able to 1. Explain the concept & component of social media and social networks in the digital economy. 2. Provide a comprehensive knowledge of multiple social media platforms, what they do, and how and why we use them, along with strategic ideas for management within the social networking community. 3. Construct a sustainable method for utilizing social media for business establishing web presence. 4. Analyze social media relevant data, trends, successes, and issues.

Learning materials (PPTs/PDFs) and relevant online resources will be provided by the instructor during classes