113年第2學期-1155 International Business 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation	15
In classs exam and video feedback	20
Mid-term exam/report	20
Final presentation/Final Exam	45

教育目標

採「英語授課」之課程內容須以全程英語教學方式授課，其方式包括教材採用英語書籍，授課、研討及作業皆採用英語方式為之。 This is an advanced course in business/marketing management for International Companies. The objective is to help students become familiar with industrial analysis and business management through theories, cases, and videos. The key concepts include traditional business management, B2B Marketing Management in international firms.

基本資料

必修課，學分數：0-3
上課時間：五/2,3,4
修課班級：管院國際菁英組2-4
修課年級：2年級以上
選課備註：全英語授課，限管院國際菁英組人工加選修課。

參考書目

International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261