商用英文(一)

113學年第2學期 必修課 2 學分
授課大綱
35
名額
40
已選
-5
超選 5 人
上課時間
二/6,7[M217]
授課教師
Office Hour:International Business Department Office: M506
修課班級
國貿系2A · 2年級以上
課程資訊
選課分析

Mid-term examination 25
Final examination 25
Daily work 50 participation, discussion input and quality, preparation, motivation, written work, quizzes, homework, group project quality.

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

To improve students’ listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, international business theory, marketing, and business ethics.

(1) Chinese on a Grand Tour, The New York Times, Wayne Arnold, October 21, 2005
(2) Dell Recalls Tech Support from India After Complaints, E-Commerce Times, Keith Rogan, November 25, 2003
(3) Radio Hotline in Shanghai Listens to Angry Consumers, Taipei Times, August 27, 2001
(4) Kraft Sues Pizza Rival Over Loss of Trade Secrets, The New York Times, Greg Winter, February 20, 2001
(5) Relationship learning and dyadic knowledge creation in international subcontracting relationships: the supplier’s perspective, Kuo-Hsiung Chang, Donald F. Gotcher, International Journal of Technology Management 2008-Volume 41, No.1/2, pp. 55-74

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