113年第2學期-1336 國際經營策略 課程資訊
評分方式
| 評分項目 | 配分比例 | 說明 |
|---|---|---|
| Class participation | 30 | |
| Case Presentation | 30 | |
| Final Project | 40 |
選課分析
本課程名額為 70人，已有0 人選讀，尚餘名額70人。
本課程可網路登記，目前已登記人數為 17 人，選上機率為99.9%
登入後可進行最愛課程追蹤 [按此登入]。
教育目標
1.Understand the International Business Environment: Students will learn about the characteristics of global markets, including economic, political, legal, and cultural factors.
2.Analyze International Market Opportunities: Students will learn how to evaluate and select international market entry strategies and understand the advantages and disadvantages of different market entry modes.
3.Formulate International Business Strategies: Students will learn how to develop suitable international business strategies based on the company's resources and capabilities, including product positioning, pricing strategies, distribution channels, and promotional strategies.
4.Implement and Control International Business Strategies: Students will learn how to effectively execute and monitor international business strategies to ensure successful implementation.
課程資訊
基本資料
必修課，學分數：0-3
上課時間：五/2,3,4
修課班級：國貿系3
修課年級：3年級以上
選課備註：英語授課，111學年度起(含)入學生之「國際經營與行銷領域」必修科目。
教師與教學助理
授課教師：李佳蓉
大班TA或教學助理：尚無資料
Office HourM606, 13:00~14:00, every Friday.
Individual meetings are scheduled by appointment via email. (recommend).
授課大綱
授課大綱：開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.（中譯本：『策略管理』，譯者： 朱文儀/陳建男，華泰文化出版）
開課紀錄
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