113年第2學期-2770 International Business Management 課程資訊

評分方式

評分項目	配分比例	說明
Attendance	10	Roll Call
Mid-term exam	35
Final exam	35
Other	20	Presentation, Report, Quiz, In-class Activities, etc.

教育目標

This course examines globalization's fundamental dynamics and their impact on international business practices. Students explore the evolving global economic landscape, contemporary management challenges, and strategic approaches in cross-border operations. (1) Course Objectives: The curriculum focuses on understanding the mechanisms driving global economic integration, analyzing emerging market dynamics, and developing effective international management strategies. Students examine how technological advancement, trade liberalization, and institutional frameworks shape the modern business environment. (2) Key Topics: The course addresses critical themes in global business management, beginning with the role of international institutions in facilitating global trade. Students analyze shifting economic power dynamics and emerging market opportunities, while exploring environmental sustainability and social responsibility in global operations. Special attention is given to cross-cultural management and strategic adaptation across markets. A central focus is understanding the complex balance between global standardization and local market responsiveness.

基本資料

必修課，學分數：0-3
上課時間：一/3,4,6,7
修課班級：國經學程3
修課年級：3年級以上
選課備註：教室請安排在M242, M243, M145, M146, M016個案教室

參考書目

Textbook:
Charles W. L. Hill / G. Thomas M. Hult, Global Business Today 12th Edition, McGraw Hill, 2022. (ISBN：9781266103148)

Book Agency:
Hwa Tai Publishing（Agent: Hwa Tai Publishing /代理商：華泰文化）https://www.hwatai.com.tw/webc/html/book/show.aspx?isbn=1266103147&page=&Search=Books&kw=Global%20Business%20Today