50
名額
39
已選
11
餘額
上課時間
一/2,3,4[M243]
修課班級
國企碩學程1 · 1年級以上
課程資訊
English-Taught Course for All-Major Senior/Graduate Students
選課分析
| Class attendance and participation | 10 | |
| Group project | 30 | |
| Term Project | 30 | |
| Final exam | 30 |
1. Understand and utilize the concepts and analysis framework of marketing management. 2. Cultivate the ability to observe and analyze corporate marketing activities. 3. Training the ability to collect, interpret and analyze marketing intelligence. 4. Establish the ability to make and execute marketing decisions. 5. Develop advanced knowledge and research capabilities on specific marketing topics.
1. Textbook：Marketing Management, 16th edition, by Kotler/Keller/Chernev, Pearson Education, Inc. 2022
2. Journal Papers:TBA
3. Case Studies:TBA
查詢過去本課程開課紀錄：
Marketing Analytics 歷史開課紀錄