商用英文(二)

114學年第1學期 必修課 2 學分
授課大綱
35
名額
28
已選
7
餘額
上課時間
三/3,4[M217]
授課教師
Office Hour:International Business Department Office: M506
修課班級
國貿系3B · 3年級以上
課程資訊
選課分析

Mid-term examination 25
Final examination 25
Daily work 50 participation, discussion input and quality, preparation, motivation, written work, quizzes, homework, group project quality

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

To improve students’ listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, international business theory, marketing, and business ethics.

Provided as assigned.

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