114年第1學期-2869 Entrepreneurship 課程資訊

評分方式

評分項目	配分比例	說明
Attendance and Participation	30	If students miss more than 5 classes, they will not pass the course.
Midterm Assignment	30	Group presentation of the business ideas (ppt)
Final Assignment	40	Group presentation of the full business plan (ppt)

教育目標

Students will acquire the knowledge and skills necessary to cultivate an entrepreneurial mindset and pursue opportunities through creativity, innovation, and disciplined execution. Upon successful completion of the course, students will be able to: 1. Understand the key stages of bringing innovation to market, including performance evaluation, validation, market deployment, and user adoption — with applications to both technological and process innovations. 2. Develop core entrepreneurial skills essential for launching and scaling a small business, including leadership, resilience, and strategic decision-making. 3. Demonstrate a practical understanding of starting and managing a small business, covering business operations, resource management, and growth strategies. 4. Evaluate and validate business ideas for their potential success in both national and global markets. Topics include entrepreneurial thinking, opportunity recognition and creation, innovation roadmapping (from laboratory to market), industry and market research, intellectual property protection and management, business strategy, business models, and business plan development.

課程概述

Apart from technological knowledge, employees of the 21st century are expected to have skills in areas such as problem-solving, creative thinking, written and oral communication, and teamwork. Therefore, there has been a growing demand from industry to educate science and engineering students in entrepreneurship. The curriculum is centered on three key aspects of entrepreneurship: 1) the individual, the skills, and attributes that make entrepreneurs successful, 2) the business ideas, how to generate them, where to look for them, and 3) how to ensure that business ideas are valid and have potential for success (e.g. innovative technology market deployment, meeting profit goals). Topics include entrepreneurial thinking; recognizing and creating opportunity; innovation technology roadmap (from laboratory to market deployment); industry and market research; innovation protection and management (patent search; how to draft the application); business strategy; business models and business plans; financial requirements and fundraising (investors search); start-up barriers and how to overcome them. This course will be taught entirely in English.

基本資料

必修課，學分數：3-0
上課時間：五/6,7,8[PG203]
修課班級：國際學院不分系2
修課年級：2年級以上
選課備註：與永續學程2833課程併班上課

參考書目

1. Lynch, M., Kamovich, U., Longva, K.K. and Steinert, M. (2019). Combining technology and entrepreneurial education through
design thinking: Students' reflections on the learning process. Technological Forecasting and Social Change 164. ur1:
https://doi.org/10.1016/j.techfore.2019.06.015.
2. Alvarez, S.A. and Barney, J.B. (2007). Discovery and creation: alternative theories of entrepreneurial action. Strategic
Entrepreneurship Journal 1 (1-2):11-26. url: https://online1ibrary.wiley.com/doi/epdf/10.1002/sej.4
3. NÖ lyigün (2015). What could Entrepreneurship do for Sustainable Development? A Corporate Social Responsibility-Based
Approach. Procedia - Social and Behavioral Sciences 195 ( 2015 ) 1226 — 1231. url:
https://www.sciencedirect.com/science/article/pii/S18770428l5037325
4. Byers, T., Kist, H., & Sutton, R. (1997). Characteristics of the Entrepreneur: Social Creatures, Not Solo Heroes. In R. C.
Dorf(Ed.), The Handbook of Technology Management. Boca Raton, FL: CRC Press LLC.
5. Whiting, B. (1988) Creativity and entrepreneurship: How do they relate? Journal of Creative Behavior, 22, 178-183.
6. Linton, J.D., Xu, W. Research on science and technological entrepreneurship education: What needs to happen next? The
Journal of Technology Transfer volume 46, 393—406 (2021). https://doi.org/10.l007/sl096l-020-09786-6.
Textbooks:
1. Valliere, D. (2019). Entrepreneurial Thinking: Think Different! Edward Elgar Publishing; September 2019. ISBN:
9781788974608. url: https://www.ebooks.com/en us/book/209782500/entrepreneurialthinking/david-valliere/
2. Longenecker, J.G., Petty, W., Palich, L.E. and Hoy, F. (2020). Small Business Management: Launching and Growing
Entrepreneurial Ventures (19th edition). Cengage Learning (2020). ISBN: 978-0-357- 03941-0
3. Bygrave, W.D., Corbett, A.C. and Zacharakis, A. (2019). Entrepreneurship 5th Edition. pp. 512. url: https://www.wiley.com/en
us/Entrepreneurship%2C+5th+Edition-p-9781l19563099
4. John R