70
名額
69
已選
1
餘額
上課時間
五/2,3,4[M123]
修課班級
管院國際菁英組2 · 2年級以上
課程資訊
全英語授課，限管院國際菁英組人工加選修課。
選課分析
| Class Participation | 15 | |
| In classs exam and video feedback | 20 | |
| Mid-term exam/report | 20 | |
| Final presentation/Final Exam | 45 |
採「英語授課」之課程內容須以全程英語教學方式授課，其方式包括教材採用英語書籍，授課、研討及作業皆採用英語方式為之。 This is an advanced course in business/marketing management for International Companies. The objective is to help students become familiar with industrial analysis and business management through theories, cases, and videos. The key concepts include traditional business management, B2B Marketing Management in international firms.
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
查詢過去本課程開課紀錄：
International Business 歷史開課紀錄