1. Understand how data science is applied in the field of marketing, know how to use SAS to solve marketing problems and optimize marketing decisions 2. Be familiar with the Visual Analytics and Model Studio modules in SAS 3. Use SAS for data mining, AI model construction, and analysis

1. 自編教材
2. Iain Brown (2024) Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Wiley.
Reference
3. SAS Education (2020) Exploring SAS Viya: Data Mining and Machine Learning.
4. SAS Education (2023) Machine Learning using SAS Viya