商用英文(二)

114學年第2學期 必修課 2 學分
授課大綱
35
名額
28
已選
7
餘額
上課時間
一/3,4[M107]
授課教師
Office Hour:Monday 9-10am - Thursday 10-11am - M615B
修課班級
國貿系3B · 3年級以上
課程資訊
選課分析

Midterm 15
Final 20
Final Presentation 20
Attendance and in class discussion 20
TV commercial 5

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

The aim of the Business English class is for students to enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, quizzes, team work and oral presentations. Students are encouraged to participate.

Working English 3, Joseph Henley, TungHua Books

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