Electronic Commerce

114學年第2學期 英語授課 必修課 3 學分
授課大綱
40
名額
29
已選
11
餘額
上課時間
二/1,2[PG505]
五/7,8[M228]
授課教師
Office Hour:Upon appointment
修課班級
國經學程2 · 2年級以上
課程資訊
雙號學生修習。
選課分析

Class Participation 20 Individual (Practical Sessions)
Midterm Presentation 20 Group (Business Proposal Presentation)
Final Presentation 30 Group (Outcome Report Presentation)
Attendance 10 Individual
Final Examination 20 Individual

Upon completion of this course, the students should be able to: 1. Describe the basic concepts of e-commerce and its infrastructure, risk and security threat. 2. Recognize the tools, software and business models (B2C & B2B) of e-commerce. 3. Assess the current and future business applications of e-commerce.

Laudon, K. C., and Traver, C. G. (2024). E-Commerce 2020-2021: Business, Technologies, Society (18th ed.). Upper Saddle River, NJ: Pearson Education International.

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