114年第2學期-6149 Business Research Methods 課程資訊

評分方式

評分項目	配分比例	說明
Final Report	100

教育目標

This course exposes students to a representative portfolio of research methods indispensable for effective business decision-making in a global context. The methods to be deepened in the course are first examined with key concepts and associated theories before being applied to a variety of real-world examples illustrated in class. The course also helps students to be able to clearly define research problems, adopt appropriate methods, and collect, analyze, and interpret relevant data. Both qualitative and quantitative methods are stressed, with critical assessment of respective issues and limitations.

基本資料

選修課，學分數：0-2
上課時間：一/9,二/9[M243]
修課班級：國企碩學程1,2
修課年級：1年級以上
選課備註：English-Taught Course for All-Major Senior/Graduate Students

參考書目

There is no single textbook that fits this course. Supporting lecture notes and supplemental material for in-class discussions are to be distributed following the progress of the course.