115年第1學期-2773 Business Ethics 課程資訊

評分方式

評分項目	配分比例	說明
Midterm Presentation	25	Group presentation analyzing advertising ethics, stakeholder impacts, AI supported perspectives, and responsible judgment.
Final Group Project	30	Group ethics officer simulation addressing a workplace complaint through ethical theory, role play, and practical recommendations.
Learning Activities	25	Individual case discussions, ethical debate activities, stakeholder maps, AI scaffolded worksheets, reflection logs, and Moodle submissions.
Final Examination	20	Individual final exam covering ethical concepts, theories, decision making, cases, and applied ethical reasoning.

教育目標

This course provides students with a comprehensive understanding of business ethics and its role in responsible management and organizational decision-making. Students will study major ethical concepts, stakeholder relationships, corporate social responsibility, sustainability, corporate governance, emerging ethical issues, ethical decision making, moral philosophies, organizational culture, and ethics programs. The course emphasizes practical ethical judgment rather than memorization alone. Through case discussions, debate activities, role play simulations, AI scaffolded dilemma analysis, advertising ethics critique, workplace complaint simulations, and group presentations, students will learn how to identify ethical problems, evaluate competing stakeholder interests, apply ethical theories, and propose responsible business solutions. Students will also learn to use AI tools critically and responsibly by comparing AI generated ethical arguments, identifying bias or missing perspectives, connecting outputs to ethical frameworks, and revising their own ethical judgments.

基本資料

必修課，學分數：3-0
上課時間：一/2,3,4
修課班級：國經學程3
修課年級：3年級以上
選課備註：

參考書目

Ferrell, O. C., Fraedrich, J., and Ferrell, L. (2025). Business Ethics: Ethical Decision Making and Cases (14th ed.). Cengage Learning.

Supplementary materials: Instructor-prepared business ethics cases, advertising ethics cases, workplace complaint simulation materials, AI scaffolded dilemma analysis worksheets, stakeholder mapping templates, AI output evaluation sheets, reflection logs, and Moodle/iLearn learning materials.