99年第1學期-2127 餐旅行銷管理 課程資訊

9/27起之上課方式

iLearn 公告清單

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Teams 連結清單

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評分方式

評分項目 配分比例 說明
Attendance 20
Class participation and discipline 5
Pop-up quizzes 10 Up to five quizzes will be held during the semester. Each student should write the answers in a piece of A4-size paper for each quiz.
Group term paper 15
Mid-term exam 25

選課分析

本課程名額為 70人,已有66 人選讀,尚餘名額4人。

授課教師

郭振峰

教育目標

To give the overview and insights of marketing management for hospitality. To help students learn the concepts and practices of contemporary hospitality marketing.

課程概述

To give the overview and insights of marketing management for hospitality. To help students master the concepts and practices of contemporary hospitality marketing.

課程資訊

參考書目

Kotler, Bowen, and Makens, Marketing for Hospitality and Tourism (5th edition).(華泰代理)