99年第1學期-2127 餐旅行銷管理 課程資訊
評分方式
| 評分項目 | 配分比例 | 說明 |
|---|---|---|
| Attendance | 20 | |
| Class participation and discipline | 5 | |
| Pop-up quizzes | 10 | Up to five quizzes will be held during the semester. Each student should write the answers in a piece of A4-size paper for each quiz. |
| Group term paper | 15 | |
| Mid-term exam | 25 |
選課分析
本課程名額為 70人，已有66 人選讀，尚餘名額4人。
登入後可進行最愛課程追蹤 [按此登入]。
授課教師
郭振峰教育目標
To give the overview and insights of marketing management for hospitality.
To help students learn the concepts and practices of contemporary hospitality marketing.
課程概述
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
課程資訊
基本資料
必修課，學分數：3-0
上課時間：一/1,2[M232] 三/5[M233]
修課班級：餐旅系3
修課年級：年級以上
選課備註：
教師與教學助理
授課教師：郭振峰
大班TA或教學助理：尚無資料
Office HourOffice hours: 10:00-12:00/Thursday or by appointment
Office location: M 205-3
授課大綱
授課大綱：開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
Kotler, Bowen, and Makens, Marketing for Hospitality and Tourism (5th edition).(華泰代理)
開課紀錄
您可查詢過去本課程開課紀錄。 餐旅行銷管理歷史開課紀錄查詢