To help student understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management. The contents of the course are:

教 科 書：(1) James A. Fitzsimmons and Mona J. Fitzsimmons (2005), Service Management, fifth edition, McGraw-Hill International edition, 華泰圖書代理。
(2) Lovelock, C., Wirtz, J., & Keh, h. Ta. (2002). Service marketing in Asia: Managing people, technology, and strategy. Singapore: Prentice Hall. (華泰)
參 考 書：
(1) Christian Gronroos (2001), Service Management and Marketing, second edition, Wiley, 高立圖書代理。(chap 4, 6, 7, 8, 9, 15, 16)
(2) 林清河等，1998年，服務管理，華泰圖書。