99年第2學期-5267 專題討論Ⅱ 課程資訊

評分方式

評分項目 配分比例 說明
Class Participation and Attendance 30 If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade.
Individual case presentation 30 1.The students have to follow the introduction of the case method for case study.
Individual report 20 Students are required to hand in (not more than) 3 pages of written group works of the case study to the lecturer in class.
Pop exams/Homework Assignment / Readings 20 Homework /Assignments

選課分析

本課程名額為 15人,已有8 人選讀,尚餘名額7人。


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授課教師

張亦騏

教育目標

• Apply theoretical knowledge and concepts of marketing to case studies / real situations and able to exercise problem solving skills dealing with marketing problems in different types of contexts. • Critically access, analyze and syntheses for decision making to solve the organization problems.

課程資訊

參考書目

This course requires no assigned textbook, but may have assigned readings depends on the course content each week.