101年第1學期-5262 研究方法 課程資訊

評分方式

評分項目	配分比例	說明
Class participation and Attendance	20	If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade.
Mid Term	30	Upon the completion of this course, students have to sit for an examination. .

教育目標

The course is intended to present the concepts and principles of research, and to advise on how to set out, conduct and present a research proposal. Communication skills of both the oral and the written types will be introduced. It is designed to introduce the student to basic concepts and problems encountered in social scientific investigation, including types of data and measurement, sampling, probability, and research design. This course emphasis is given to the procedures employed in writing an objective, well-organized research proposal, the presentation of an oral report and the methods of research.

課程概述

Giving the overview of Research Methods and insights into Research Methods components. Main topics include: 1.Clarifying the research question. 2.Research design strategy. 3.Data collection & preparation. 4.Data Analysis & interpretation. 5.Research reporting. 6.Management decision.

基本資料

必修課，學分數：3-0
上課時間：三/2,3,4
修課班級：餐旅碩1
修課年級：年級以上
選課備註：不開放推廣部附讀 M207-3上課

參考書目

• Mark Saunders, Philip Lewis and Adrian Thornhill ( 2009) Fifth Edition, Research Method for Business Student, Person / 施正屏 主譯 企業研究法 施正屏 學富文化事業有限公司
• 張紹勳 (2005) 研究方法, 滄海書局, 04-27088787