70
名額
20
已選
50
餘額
上課時間
六/1,2,3,4[M214]
修課班級
餐旅系3 · 年級以上
課程資訊
全英語授課；本課程為深碗型課程，需同時修習2562「餐旅連鎖經營」。
選課分析
| Class Participation and Attendance | 50 | The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation |
| Logo | 25 | Story of new establish company and logo design |
| Start-up company brochure and poster | 25 | Start-up company’s brochure and poster |
課程目標 (Course Objectives) 1. To understand the criteria for selecting a franchise 2. To explain the steps used to develop and implement and management system 3. To develop the start-up company design and preparation 課程內涵 (Course Contents) 1. To understand the concept of the franchise, the franchisee-franchiser relationship 2. To understand the criteria for selecting a franchise 3. To analysis franchise opportunity
1. 餐飲連鎖加盟管理 (2012) 周聖方, 華立圖書
2. 餐旅管理個案實務與理論 (2013) 孫路弘
3. 餐飲連鎖經營 ( 2007) Mahmood A. Khan著，掌慶林譯，楊智文化事業（股）公司
4. 連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司
5. Rick Bisio and Britt Schroeter (2011) he Franchisee Workbook Paperback, Bascom Hill, MN
查詢過去本課程開課紀錄：
餐旅連鎖經營實作 歷史開課紀錄