108年第1學期-1302 商用英文（一） 課程資訊

評分方式

評分項目	配分比例	說明
Mid-term examination	25
Final examination	25
Daily work	50	participation, discussion input and quality, preparation, motivation, written work, quizzes, homework, group project quality.

教育目標

To improve students’ listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, international business theory, marketing, and business ethics.

課程概述

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

基本資料

必修課，學分數：2-2
上課時間：四/6,7[M217]
修課班級：國貿系2B
修課年級：年級以上
選課備註：另行分班

參考書目

(1) Chinese on a Grand Tour, The New York Times, Wayne Arnold, October 21, 2005
(2) Dell Recalls Tech Support from India After Complaints, E-Commerce Times, Keith Rogan, November 25, 2003
(3) Radio Hotline in Shanghai Listens to Angry Consumers, Taipei Times, August 27, 2001
(4) Kraft Sues Pizza Rival Over Loss of Trade Secrets, The New York Times, Greg Winter, February 20, 2001
(5) Relationship learning and dyadic knowledge creation in international subcontracting relationships: the supplier’s perspective, Kuo-Hsiung Chang, Donald F. Gotcher, International Journal of Technology Management 2008-Volume 41, No.1/2, pp. 55-74