108年第1學期-2820 Strategic Management 課程資訊

評分方式

評分項目 配分比例 說明
Mid-Trimester Test 20
Group Presentation 30
Class Participation 15
Attendance 10

選課分析

本課程名額為 50人,已有28 人選讀,尚餘名額22人。


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授課教師

Tan Jue Xin

教育目標

On completion of this subject students will be able to: 1.Identify and describe the managerial tasks associated with implementing and executing company strategies 2.Evaluate and identify the best strategic position for a business taking into consideration its long-term direction, resources and competitive capabilities 3.Apply strategic analysis in a variety of industries and competitive situations 4.Evaluate the competitive challenges faced by companies in a global market environment

課程資訊

參考書目

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic Management: Competitiveness and Globalization, (12th ed.), Singapore: Cengage Learning Asia.

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