110年第1學期-2251 餐旅連鎖經營 課程資訊

9/27起之上課方式

【上課人數完全符合教室容留人數】採實體上課,須符合防疫指引所訂原則
The number of students in the classroom must be under the limited number of students allowed.

iLearn 公告清單

讀取中....

Teams 連結清單

讀取中....

評分方式

評分項目 配分比例 說明
Class Participation and Attendance 20 The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation;
Mid Term 20 Multiple Choice
Group Presentation and Report I 10 Story of new establish company and logo design
Group Presentation and Report II 40 Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project. • E-file of Franchise Brochure, Flier and PPT must upload onto the New E-Learn website by 21-Dec-2021 at 22:00. • A paper Franchise Brochure, Flier and PPT must hand in the class on 22-Dec-2020. Group project and presentation rubric Each team member will receive the same grade, Total Grade=comprehensiveness 30% +collaboration 40%
Pop exams/Homework Assignment 10 Group Homework Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class. Sometimes you will also be asked to prepare for a short presentation. The final project will consist of designing a start-up business, including brand name, logo, marketing plan, associated products, and franchise structure. The on-site investment shows (competitions) will be open up to all THU students as potential investors.

選課分析

本課程名額為 30人,已有15 人選讀,尚餘名額15人。

授課教師

教育目標

1. Define in writing franchising 2. To understand the criteria for selecting a franchise 3. To explain the steps used to develop and implement and management system 4. To analysis franchise opportunity

課程資訊

參考書目

1. An introduction franchise (Barbara Beshel 2001) IFA EDUCATIONAL FOUNDATION,NY
2. 餐飲連鎖加盟管理 (2012) 周聖方, 華立圖書
3. 餐旅管理個案實務與理論 (2013) 孫路弘
4. 餐飲連鎖經營 ( 2007) Mahmood A. Khan著,掌慶林譯,楊智文化事業(股)公司
5. 連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司