110年第1學期-2251 餐旅連鎖經營 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Attendance	20	The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation;
Mid Term	20	Multiple Choice
Group Presentation and Report I	10	Story of new establish company and logo design
Group Presentation and Report II	40	Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project. • E-file of Franchise Brochure, Flier and PPT must upload onto the New E-Learn website by 21-Dec-2021 at 22:00. • A paper Franchise Brochure, Flier and PPT must hand in the class on 22-Dec-2020. Group project and presentation rubric Each team member will receive the same grade, Total Grade=comprehensiveness 30% +collaboration 40%
Pop exams/Homework Assignment	10	Group Homework Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class. Sometimes you will also be asked to prepare for a short presentation. The final project will consist of designing a start-up business, including brand name, logo, marketing plan, associated products, and franchise structure. The on-site investment shows (competitions) will be open up to all THU students as potential investors.

教育目標

1. Define in writing franchising 2. To understand the criteria for selecting a franchise 3. To explain the steps used to develop and implement and management system 4. To analysis franchise opportunity

基本資料

選修課，學分數：2-0
上課時間：三/5,6[M222]
修課班級：餐旅系3,4
修課年級：年級以上
選課備註：英語授課；本課程為深碗型課程，需同時修習2252「餐旅連鎖經營實作」；不開放推廣部修課

參考書目

1. An introduction franchise (Barbara Beshel 2001) IFA EDUCATIONAL FOUNDATION，NY
2. 餐飲連鎖加盟管理 (2012) 周聖方, 華立圖書
3. 餐旅管理個案實務與理論 (2013) 孫路弘
4. 餐飲連鎖經營 ( 2007) Mahmood A. Khan著，掌慶林譯，楊智文化事業（股）公司
5. 連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司