110年第1學期-6812 研究方法 課程資訊

評分方式

評分項目	配分比例	說明
Class participation and Attendance	30	The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation;
Mid Term	30	Upon the completion of this course, students have to sit for an examination. The examination questions would by be set in forms of True/False statements, multiple choice questions or short-answered questions. All the concepts covered in lectures will be examined. As such, students are expected to read not only the lecture notes but also related references.

教育目標

• Develop a beginning understanding of the conceptual foundations and methodological tools of quantitative and qualitative social research • Select appropriate quantitative and/or qualitative research methods to study a given vulnerable population or policy problem. • Locate, understand, critically analyze, and utilize professional hospitality management research reports and articles. • Indentify and discuss ethical issues related to research design and the reporting and use of research results. • Discuss issues related to sampling, measurement, data collection, and internal and external threats to validity. • To increase students’ awareness of how methodological issues being debated, • To develop a written research proposal and oral presentation.

課程概述

Giving the overview of Research Methods and insights into Research Methods components. Main topics include: 1.Clarifying the research question. 2.Research design strategy. 3.Data collection & preparation. 4.Data Analysis & interpretation. 5.Research reporting. 6.Management decision.

基本資料

必修課，學分數：3-0
上課時間：三/2,3,4[M215]
修課班級：餐旅碩1
修課年級：年級以上
選課備註：開放推廣部隨班附讀

參考書目

• 張紹勳 (2007) 研究方法, 滄海書局, 04-27088787
• Mark Saunders, Philip Lewis and Adrian Thornhill ( 2009) Fifth Edition, Research Method for Business Student, Person / 施正屏 主譯 企業研究法 施正屏 學富文化事業有限公司