This course will introduce students to a variety of issues, concepts and methodological techniques popularly used in hospitality research in Taiwan or elsewhere. This course is intended to help you familiarize with a wide rang of research topics in the hospitality industry and equip you with skills necessary for independent study of research methods. It is expected, after finishing this course, students can have the basic knowledge and skills to conduct research independently. These skills and knowledge will also help you to get ready for your thesis as well as the future graduate school’s work.

學習不同型態的研究方法知識、理論與標準格式
 提出並設定研究問題與假設
 學習搜尋研究相關與合適的文獻及主題
 學習如何收集並分析資料與數据
 學習撰寫研究論文及商業提案

研究方法 - 入門與實務 2014 Ranjit Kumar 著 謝雨生審閱 黃國光譯 雙葉書廊
ISBN:9789866018824