111年第2學期-6815 餐旅消費行為 課程資訊

評分方式

評分項目 配分比例 說明
出席率與課堂表現 40
期中報告 30
期末報告 30

選課分析

本課程名額為 20人,已有6 人選讀,尚餘名額14人。


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授課教師

王翊安

教育目標

This course will give you a solid understanding of the perceptual, cognitive and emotional processes of consumers. We will also discuss social influences (reference groups, competition, and tipping points) in the context of business problems. Finally, we’ll discuss ways to handle practical business problems, such as customer selection, customer complaints, loyalty programs, advertising, and more.

課程概述

Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.

課程資訊

參考書目

消費者行為:洞察生活、掌握行銷4/e
作者: 曾光華
出版社:前程文化

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