111年第2學期-6815 餐旅消費行為 課程資訊

評分方式

評分項目	配分比例	說明
出席率與課堂表現	40
期中報告	30

教育目標

This course will give you a solid understanding of the perceptual, cognitive and emotional processes of consumers. We will also discuss social influences (reference groups, competition, and tipping points) in the context of business problems. Finally, we’ll discuss ways to handle practical business problems, such as customer selection, customer complaints, loyalty programs, advertising, and more.

課程概述

Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.

基本資料

選修課，學分數：0-3
上課時間：一/2,3,4[M207-3]
修課班級：餐旅碩1,2
修課年級：1年級以上
選課備註：

參考書目

消費者行為：洞察生活、掌握行銷4/e
作者： 曾光華
出版社：前程文化