112年第2學期-6121 Marketing Analytics 課程資訊

評分方式

評分項目 配分比例 說明
Class attendance and participation 10
Group project 30
Term Project 30
Final exam 30

選課分析

本課程名額為 50人,已有38 人選讀,尚餘名額12人。


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授課教師

莊旻潔

教育目標

1. Understand and utilize the concepts and analysis framework of marketing management. 2. Cultivate the ability to observe and analyze corporate marketing activities. 3. Training the ability to collect, interpret and analyze marketing intelligence. 4. Establish the ability to make and execute marketing decisions. 5. Develop advanced knowledge and research capabilities on specific marketing topics.

課程資訊

參考書目

1. Textbook:Marketing Management, 16th edition, by Kotler/Keller/Chernev, Pearson Education, Inc. 2022
2. Journal Papers:TBA
3. Case Studies:TBA

開課紀錄

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