98年第1學期-1095 管理英文選讀(一) 課程資訊

評分方式

評分項目	配分比例	說明
Midterm exam	30
Final exam	40
Attendance and presentation	30

教育目標

To stay out in front, today’s business managers must have a solid knowledge of management and good command of English. This course is designed to equip students with the state of the art knowledge of the modern business world and to enhance student’s business English ability. We will read a variety of articles to help students gain insights about the most recent development of the industry, market, company, product, finance, strategy, leadership, and innovation, etc.

課程概述

值此國際化與自由化之知識經濟時代，良好的英語能力與紮實的企管知識，是現代企管人保持競爭優勢的關鍵核心能力。本課程將閱讀一系列的英文管理文章，學習有關市場、產品、財經、與策略…等最新企業發展與管理新知。同學應對自己有高度期許，勇於接受挑戰，並能持之以恆。 To stay out in front, today’s business managers must have a solid knowledge of management and good command of English. This course is designed to equip students with the state of the art knowledge of the modern business world and to enhance student’s business English ability. We will read a variety of articles to help students gain insights about the most recent development of the industry, market, company, product, finance, strategy, leadership, and innovation, etc.

基本資料

選修課，學分數：2-0
上課時間：三/3,4[M107]
修課班級：企管系2,3,4
修課年級：年級以上
選課備註：

參考書目

1.財經英文選讀──金融時報精選文摘與練習2008/06，徐文華 編著。
2.自編講義, 取材自如下英文期刊與雜誌:
1) Harvard Business Review
2) Sloan Management Review
3) The Asian Wall Street Journal
4) The Economist