98年第1學期-1150 商用英文（一） 課程資訊

評分方式

評分項目	配分比例	說明
Midterm	25
Final	25
Class Participation	25
Attendance	25	請見課程其他要求 (Other Requirements)

教育目標

1) The ultimate goal is for students to attain a thorough profundity of International Business spanning the English vernacular felicitous for their level of understanding. 2) The techniques/strategy for sufficing this aim is to didact the keywords and methodology gleaned from the scope of International Business. Encapsulated within this framework students will exercise the minutia of English to include proper syntax and annunciation. 3) Additional goals are to compel, inspire, and spawn the interest of students to reach a comfortable level of comprehension of International Business as it is conveyed in the context of English. Thereby, empowering the students to be engrossed with an acute aptitude of International Business via English prose.

課程概述

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

基本資料

必修課，學分數：2-2
上課時間：五/3,4[M108]
修課班級：國貿系2B
修課年級：年級以上
選課備註：另行分班

參考書目

Survival English (International Communication for Professional People by Peter Viney; Orange book) and Head for Business Intermediate Students Book by Jon Naunton; Oxford Publishing and is Red Book)