98年第1學期-1160 商用英文（二） 課程資訊

評分方式

評分項目	配分比例	說明
Midterm	33
Final (oral presentation)	33
in-class graded participation	34

教育目標

Review, study and the practice of effective techniques common to business bargaining and negotiations in the English language

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

基本資料

必修課，學分數：2-2
上課時間：三/5,6[M109]
修課班級：國貿系3A
修課年級：年級以上
選課備註：另行分班

參考書目

Effective Negotiations by Jeremy Comfort, 2004 (Caves)