98年第1學期-2126 餐旅行銷管理 課程資訊
評分方式
| 評分項目 | 配分比例 | 說明 |
|---|---|---|
| Attendance | 5 | Up to 5 calls will be held during this semester. Good attendance would lead to gain up to 5 points. |
| Class discipline, and participation | 10 | The use of cell phones is forbidden in all lectures. Offenders may expect a grade reduction at the discretion of the instructor. |
| Pop-up quiz | 10 | |
| Group term paper | 25 | Check point #1(5%), Check point #2(5%), Check point #3 (Paper-due)(10%),Presentation (selected groups ONLY)(5%) |
| Mid-term exam | 25 |
選課分析
本課程名額為 70人，已有75 人選讀，尚餘名額-5人。
登入後可進行最愛課程追蹤 [按此登入]。
授課教師
郭振峰教育目標
To give the overview and insights of marketing management for hospitality.
To help students learn the concepts and practices of contemporary hospitality marketing.
課程概述
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
課程資訊
基本資料
必修課，學分數：3-0
上課時間：二/7,8,四/2[M146]
修課班級：餐旅系3
修課年級：年級以上
選課備註：
教師與教學助理
授課教師：郭振峰
大班TA或教學助理：尚無資料
Office Hour10:00-12:00/Thursday or by appointment
授課大綱
授課大綱：開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
Morrison, A.M., Hospitaltiy and Travel Marketing (4th edition). (桂魯代理)
開課紀錄
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