98年第1學期-2126 餐旅行銷管理 課程資訊

評分方式

評分項目 配分比例 說明
Attendance 5 Up to 5 calls will be held during this semester. Good attendance would lead to gain up to 5 points.
Class discipline, and participation 10 The use of cell phones is forbidden in all lectures. Offenders may expect a grade reduction at the discretion of the instructor.
Pop-up quiz 10
Group term paper 25 Check point #1(5%), Check point #2(5%), Check point #3 (Paper-due)(10%),Presentation (selected groups ONLY)(5%)
Mid-term exam 25

選課分析

本課程名額為 70人,已有75 人選讀,尚餘名額-5人。


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授課教師

郭振峰

教育目標

To give the overview and insights of marketing management for hospitality. To help students learn the concepts and practices of contemporary hospitality marketing.

課程概述

To give the overview and insights of marketing management for hospitality. To help students master the concepts and practices of contemporary hospitality marketing.

課程資訊

參考書目

Morrison, A.M., Hospitaltiy and Travel Marketing (4th edition). (桂魯代理)

開課紀錄

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