98年第1學期-5264 餐旅策略管理研究 課程資訊

評分方式

評分項目	配分比例	說明
期中考成績	30
學期考成績	40

教育目標

For this course, certainly we will discuss and explore more how strategy applied in Hospitality Business Management. The expected outcome for students as following: To understand the way in which organizational strategies are developed and implemented. To understand why strategies succeed or fail. To prescribe better ways of formulating and implementing new strategies in Hospitality business.

課程概述

Business strategy can be defined as “…the development and deployment of organizational resources to achieve business objectives”. The academic discipline of strategic management investigates the way in which organizational strategies are developed and then implemented. The purpose of this investigation is two-fold; first, to understand why strategies succeed (or fail), and secondly, to use this knowledge to prescribe better ways of formulating and implementing new strategies. Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversation. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including stock broking, merchant banking, management consulting, and corporate finance. This aim of this course is to give you the tools needed to analyze situations and think strategically.For this course, certainly we will discuss and explore more how strategy applied in Hospitality Business Management. The expected outcome for students as following: To understand the way in which organizational strategies are developed and implemented. To understand why strategies succeed or fail. To prescribe better ways of formulating and implementing new strategies in Hospitality business.

基本資料

選修課，學分數：3-0
上課時間：四/2,3,4
修課班級：餐旅碩1
修課年級：年級以上
選課備註：M207-3上課

參考書目

reference/resources
1. How competitive forces shape strategy by Michael E. Porter HBR
2. How industries change by Anita M. McGahan HBR
3. Looking inside for competitive advantage Jay B Barney
4. Asset stock accumulation and sustainability of competitive advantage Dierickx and Cool
5. The cornerstone of competitive advantage: Aresource based view Peteraf
6. Blue ocean strategy by Kim and Mauborgne