108年第1學期-2304 餐旅連鎖經營實作 課程資訊

9/27起之上課方式

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評分方式

評分項目 配分比例 說明
Class Participation and Attendance 50 The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation;
Logo 25 Story of new establish company and logo design
Start-up company brochure and poster 25 Start-up company’s brochure and poster

選課分析

本課程名額為 35人,已有2 人選讀,尚餘名額33人。

授課教師

張亦騏

教育目標

1.To understand the concept of the franchise, the franchisee-franchisor relationship 2.To understand the criteria for selecting a franchise 3.To analysis franchise opportunity

課程資訊

參考書目

1.餐飲連鎖加盟管理 (2012) 周聖方, 華立圖書
2.餐旅管理個案實務與理論 (2013) 孫路弘
3.餐飲連鎖經營 ( 2007) Mahmood A. Khan著,掌慶林譯,楊智文化事業(股)公司
4.連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司